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A fresh approach to communicating. We are specialists in creative communications and strong advocates of a more socially responsible way of thinking. We like to keep things simple and pride ourselves on cutting out the jargon and buzzwords so that we can concentrate on helping you achieve your goals. Our ethical approach to doing business sets us apart from the rest.

We can help you with your communications, behaviour change and sustainability journeys, whatever stage you may be at.

Communications

From developing high impact communications materials to redesigning your entire web presence, we use a range of different media to engage with your stakeholders in the most impactful way.

Strategy

We can help you develop communications, marketing and branding strategies and associated action plans that are meaningful for your organisation.

Behaviour Change

Our behaviour change programmes ensure you get the best possible results that deliver long term changes in both behaviour and attitudes.

Communications

We work with you understand your messaging and formulate the best way to communicate it. When we talk about grassroots, it implies the creation of the movement and the group supporting it are natural and spontaneous, as opposed to a movement that is orchestrated by traditional power structures. In simple terms - that means the real change - and the desire for it, comes from the bottom up rather than the top down. Listen to the people at the grassroots of your business. Understand what makes them tick. Empathise with their different styles. Share everything you know. Communicate ‘with’ them, not ‘at’ them.

We can help with :-

  • Communications action plans
  • Web-site copy
  • Awareness and storytelling campaigns
  • Annual reports
  • Presentations
  • Workshops
  • External engagement
  • Branding

Framing your message in an appealing way can sometimes make the difference between it being heard loud and clear or completely ignored.

Strategy

Whether you are starting from a blank piece of paper, or looking to refresh your current communications or marketing strategies, we can help. Many organisations aren’t clear on the issues that are relevant for their own business, or how to start tackling them in a meaningful way. By undertaking a materiality review (identifying your most important issues), we can determine your starting point, set your goals, carve your path and formulate your plan of how to get there.

We can help with :-

  • Communications strategy
  • Marketing strategy development
  • Branding strategy
  • Strategic Action Plans
  • Materiality review (what is important to your business?)
  • Interim/outsourced support

Behaviour Change

"Human behaviour flows from three main sources; desire, emotion and knowledge".

Plato, Greek Philosopher, 340 BC

As the human race grows and develops, so too does the rapid development of technology created to help us navigate through our everyday lives. However, it's important to remember no matter how much we invest in the latest fads and gadgets, there is one vital element that ultimately holds the key to success - people and the way they behave.

By incorporating tried and tested tools and techniques into your change programme, we can identify where your audience is on their change journey and implement a programme to ensure long term benefits.

Who we are

Grassroots Ideas Ltd are specialists in strategic communications. Incorporated in Spring 2008, Grassroots has developed into a network of communications specialists, all of whom with extensive experience of creating impactful communications.

Working at a senior level, we provide multichannel marketing, communications and behaviour change support. We work directly with clients or sub-contract via third parties on the following:

  • Creation of communications strategies and campaigns.
  • Identification and gathering of customer insights and market research planning.
  • Digital marketing including web development, social media, content development and email marketing.
  • Facilitation and delivery of focus groups to test creative concepts and garner audience feedback.
  • Brand management consulting.
  • Behavioural change programme design and delivery.
  • Event management and strategy.
  • Internal communications and change management programmes development and delivery.

team member

Zoe Hanks Msc FCIM

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